Director Marketing / Sponsorship
Gerry Rezel is a name not only synonymous with TANGS, Singapore's iconic department store, it is also a name very much associated with innovative and creative retail marketing and branding in Singapore.
Having spent more than three decades in retail, with his last position as Vice-President, Marketing Communications and Loyalty Marketing, his key responsibilities included branding, positioning, strategy and concept development, execution as well as training and mentoring.
Gerry successfully developed a blueprint for the transformation of the 80-year old flagship store in Orchard Road, with the aim of keeping abreast of the changing times and to strengthen its premier positioning as a leading store in Singapore and the region. The new store concept has won numerous awards and accolades.
Gerry has also been credited with mooting the idea of The Great Singapore Sale, a major retail event in Singapore calendar which continually attracts, to this day, shoppers from across the globe since its inception in 1994.
In 2011, in collaboration with The Elephant Parade, this exciting island-wide event became the most talked about event of the year.
In 2016, Gerry went on to set up Rezonate Consulting Sg.